The goal of this shoot was to capture shots for social media of the new labels, becoming the sister to the larger brand campaign shoot. To achieve this, the shots were shot in kitchen inspired backdrops, while bringing in nods to everyday life — from AirPods to water bottles.

Creative director: John Mathieu
Sr. Art Director: Avery Donahoe
Art Director: Jillian Pacheco
Photographer: Anna Tabakova