Cat’s Pride: Work Smarter, Not Harder
Lightweight Litter, Influencer Campaign
Targeted towards a 60+ audience, we created a campaign for Cat’s Pride’s Lightweight Litter line that worked with influencers — Mayim Bialik, Petia Mitchell, Hannah Shaw & Dr. Matt McGlasson — to create fun and informational content. As a larger wrapper for the campaign we landed on Work Smarter, Not Harder.
Creative director: Cristin Barth
Sr. Art Director: Avery Donahoe
Art Director: Jillian Pacheco
Copywriter: Katherine Worth
Mayim Bialik & Cat’s Pride
The rest of the influencer team
Petia Mitchell
Hannah Shaw
Dr. Matt McGlasson
Additional digital content
